Discovery

Choose the clearer entry point.

Talk it through live if scope is still moving. Use the brief if you want a clean async range first.

Start Discovery Brief Book Consultation
Live route Human strategy first
Async route Range first, then investment
Galaxy atlas visual representing cleaner routes into discovery.
Discovery Atlas Clear route. Lower friction.

Two ways in. One cleaner next move.

01 Choose the route.

Live call for clarity. Brief for range.

02 Answer the essentials.

Only the contact basics are required.

03 Get the next move.

Range first, then the investment guide.

Required

Only the contact basics.

Everything else exists to sharpen the range.

Time

Usually 10 to 15 minutes.

Less if you keep it concise.

Reply

Approximate range in 48 hours.

Then you move into the investment guide.

Before you start

Only the contact basics are required.

Everything after section 01 just makes the range sharper.

01

Project Basics

Business details, current stage, and what kind of site this project needs to be.

What stage is the business at?
Is this a new website or a redesign?
02

Business Understanding

Explain the company, the offer, and what matters most right now.

What services or offers matter most right now?
What do you most want to grow?
03

Project Goals

Why now, what success looks like, and what the site must solve first.

What do you want the new website to achieve?
04

Target Audience

Who the site needs to attract, reassure, and convert.

Are your ideal client and current client the same?
What kind of client do you most want to attract?
Age range of your ideal client
What are they hoping the website will make them feel about your business?
05

Market Positioning

How the business should be described, remembered, and differentiated.

How do you want people to describe your brand after visiting the site?
What do you not want to be known for?
06

Brand Personality

Choose the traits, emotional tone, and directional balance for the brand.

Choose the words that best fit the brand
Classic vs modern
Minimal vs rich
Serious vs energetic
Corporate vs human
Premium vs accessible
Traditional trust vs innovative edge
07

Visual Direction

Set the visual mood, design intensity, and motion standard.

What kind of visual direction do you want?
What kind of site should this feel closer to?
Do you want the site to feel strongly designed?
Do you want large visual sections?
Animation preference
What should be avoided visually?
Preferred typography direction
08

Reference Sites and Inspiration

Show what feels right, what feels wrong, and what taste level the site should reflect.

What do you like about them?
What feels wrong about them?
Which brands feel closest to your taste?
09

Website Purpose and Scope

Define the main job of the site, the key action, and what phase one must include.

What is the main purpose of the site?
What is the number one action a visitor should take?
Which pages do you need?
Do you want landing pages for specific services or audiences?
10

Content and Messaging

Define what new visitors should understand fast and what the copy needs to do.

What should be above the fold on the homepage?
Do you already have content we can use?
Do you need help writing the site copy?
Tone of voice
11

Services and Offer Structure

Highlight the services, offer framing, and objections the site needs to address.

Which services should be featured most strongly?
How should the offer be framed?
What objections must the website address?
12

Mobile-First, UX, and Accessibility

Define how the site should feel on mobile and what users should never struggle with.

How important is mobile design?
Should the site be designed mobile-first?
What should the mobile experience feel like?
Accessibility features that matter
13

Multilingual Support

Decide whether multiple languages are needed now or later.

Should the website support multiple languages?
Which languages?
Should language switching feel fully integrated into the design?
Do all core pages need translation?
Should metadata and SEO be localized by language?
14

SEO and Discoverability

Define the search priority, intent, and the technical features expected.

How important is SEO?
What kind of search intent matters most?
Which pages should bring in the most traffic?
SEO features expected
Do you want blog or resource content later?
15

Media, Imagery, and Video

Describe the visual weight, asset needs, and what the media should communicate.

How visual should the site be?
What kind of media should the site use?
Do you already have media assets?
Do you need help sourcing or curating visuals?
What should the media communicate?
16

Technical and Build Preferences

Set the desired stack, integrations, and technical priorities.

Preferred website type
Do you need a CMS in phase one?
Which integrations are needed?
Do you need complex functionality?
What should the site prioritize technically?
What should never happen technically?
17

Contact and Conversion

Define the CTA, form structure, and what a strong lead looks like.

What should the primary CTA be?
Do you want a short or long enquiry form?
What fields should the form include?
What should happen after form submission?
18

Competitors

Map the competitive set and how the new presence should stand apart.

How do you want to stand apart?
19

Practical Constraints

Set timeline, budget direction, and what matters most right now.

Desired timeline
What matters more right now?
Budget direction
20

Final Alignment

Wrap everything into the final priorities, worries, and overall direction.

What should people think after visiting the site?
21

Quick Preference Grid

Pick the closest fit for the overall mood, motion, and content direction.

Visual mood
Design intensity
Motion level
Content style
Overall vibe
Done?
Send the brief.

Range back in 48 hours. Then you move into the investment guide.

More signal. Sharper range.

Still want the human route?
Talk first.

If you want live input before filling anything else, book the consultation instead.

Book Consultation Contact

More input now. Less drag later.